Manager, Digital Partnerships
Core
Lead a team of Negotiators and Associates to develop and execute digital media plans from inception to completion, ensuring deliverables meet specifications and driving non-traditional partnership opportunities.
Role type
Manager, Digital Partnerships
Builds
Integrated marketing communication plans across traditional and non-traditional media channels
Domain
Digital Media & Marketing
Deliverable
product features
Required skills
Strategic media planning, partner negotiations, budget management, client relationship management, campaign oversight, data analytics, ad serving technology proficiency
Preferred skills
Third-party internet marketing research knowledge, team delegation, concise written and oral communication
Technologies
Double Click DART, Atlas DMT, Media Mind, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings
Responsibilities
Communicate marketplace intelligence and partnership needs to clients; manage daily client contact and requests; liaise with internal teams for knowledge sharing; lead strategic media planning and KPI development; delegate and oversee plan development; manage budgets and client billing; provide guidance on campaign reports and presentations; manage Analytics and Ad Ops relationships for optimization; secure best marketplace pricing and foster media partner relationships
Seniority
Manager, team leadership