Senior Manager, Email Marketing and Growth
Core
Own end-to-end email marketing strategy and execution to drive acquisition, engagement, conversion, and retention across a portfolio of edtech brands.
Role type
Senior Manager, Email Marketing and Growth
Builds
Personalized user journeys, email campaigns, and push notification strategies
Domain
EdTech / Customer Lifecycle Marketing
Required skills
Email marketing strategy, CRM management, A/B testing, Data analysis, Team leadership, Copywriting, SQL, HTML/Template scripting
Preferred skills
CDP experience, Looker, Data transformation
Technologies
HubSpot, Braze, Iterable, Simon Data, Optimove, Looker, SQL, Jinja, Django
Responsibilities
Own end-to-end strategy and execution of email marketing programs; Analyze cohort and segment performance to develop actionable insights; Develop and execute an experimentation roadmap via A/B testing; Create and manage sophisticated email campaigns including drip sequences and transactional messages; Identify drop-off points and implement trigger-based campaigns; Lead and grow a high-performing team as both a player and a coach; Track and report on campaign performance KPIs such as lead volume, conversion rates, and ROI.
Seniority
Senior Manager, hands-on IC with team leadership