Sr. Industry Marketing Manager – State and Local Government
Core
Develop and execute strategic marketing campaigns to increase revenue and build community within the state and local government market for Esri GIS solutions.
Role type
Senior Industry Marketing Manager (B2B)
Builds
Integrated marketing campaigns, content assets, events, and user communities for Esri GIS products.
Domain
State and local government / GIS technology
Deliverable
product features
Required skills
B2B marketing strategy, campaign management, content creation, event management, project management, CRM usage, analytics reporting, stakeholder collaboration
Preferred skills
Knowledge of state/local government structures, GIS applications, advanced writing/editing
Technologies
CRM, social media platforms, business intelligence tools, email marketing platforms, advertising platforms
Responsibilities
Develop and execute integrated marketing campaigns; create campaign assets including messaging and digital content; manage events and webinars; track campaign performance and engagement; build relationships with customers and industry influencers; foster user communities through marketing activities.
Seniority
Senior, hands-on IC
