Industry Marketing Manager - State and Local Government
Core
Develop, manage, and execute strategic marketing campaigns to increase revenue and build community within the state and local government market for Esri GIS solutions.
Role type
Industry Marketing Manager
Builds
Integrated marketing campaigns, content assets, events, and community programs for Esri's state and local government sector.
Domain
Government sector marketing + GIS technology
Deliverable
product features
Required skills
Campaign planning, content creation, event management, project management, analytics, customer engagement, partner collaboration, community building
Preferred skills
GIS software proficiency, advanced writing/editing, knowledge of state and local government structures
Technologies
Marketing automation tools, email campaign platforms, advertising platforms, web page builders, analytics tools
Responsibilities
Develop and execute integrated marketing campaigns; create campaign assets including messaging, print collateral, and digital content; contribute to third-party and Esri-hosted events; deliver campaign assets on time and on budget; track campaign performance and engagement; leverage marketing processes and technology to manage activities and segment audience data; build relationships with Esri customers; collaborate with certified software providers and industry influencers; foster a vibrant user community through marketing activities.
Seniority
Mid-level, hands-on IC