Marketing Activation Specialist
Core
Support cross-channel coordination between advertising and email to translate campaign direction into in-market engagement.
Role type
Marketing Activation Specialist
Builds
Coordinated in-market activation across advertising and email channels
Domain
B2B Digital Marketing
Deliverable
product features
Required skills
Cross-channel sequencing, campaign activation, performance reporting, basic analysis, cross-functional collaboration
Preferred skills
Cross-channel campaign coordination in B2B, familiarity with marketing analytics tools
Technologies
Marketing analytics tools
Responsibilities
Implement cross-channel sequencing and prioritization decisions; Align activation decisions across channels; Produce performance reports for activation decision-making; Monitor in-market engagement patterns to identify optimization opportunities; Research emerging activation opportunities and surface cross-channel insights
Seniority
Mid-level, hands-on IC