SVP, Growth Analytics
Core
Leading multi-disciplinary media analytics teams to develop world-class analytics solutions and deliver high-quality analytic services to a large book of business.
Role type
Senior IC strategy & leadership (SVP Growth Analytics)
Builds
Business intelligence offerings, client measurement and analytics frameworks, and commercial capabilities for media analytics.
Domain
Digital and traditional media marketing, media technology ecosystem, and client consulting.
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Measurement frameworks (conversion, attention, audience, brand health), econometric modeling (media mix, digital optimization, brand health), media ecosystems (DMPs, AMPs, CDPs), attribution modeling (multitouch, location-based, offline, closed-loop), creative/brand evaluation tools, audience tools, external reporting and data visualization.
Preferred skills
A/B and multivariate test design, web analytics platforms, scenario modeling and predictive analysis.
Technologies
LiveRamp, Acxiom, Data Plus Math, FourSquare, Neustar, Kantar Millward Brown, ACE Metrix, Comscore, MRI, Brand Index, Adobe Reporting, Google Analytics.
Responsibilities
Lead definition of digital media best practices globally; manage regional office analytics team hiring, development, and retention; scope and staff analytics projects with media planning teams; evolve US analytics commercial offerings and tools; consult with key clients on business analytics; partner with data and technology suppliers; participate in new business development.
Seniority
Executive (SVP), strategic leadership with hands-on project oversight.