Product Marketing Manager - Online
Core
Drive awareness, demand, and adoption of Esri's ArcGIS SaaS products by developing go-to-market strategies, creating personas, and executing product launches.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product launches, and multi-channel enablement programs for Esri's location-based data platform.
Domain
GIS (Geographic Information Systems) / SaaS / Enterprise Software
Deliverable
product features
Required skills
Go-to-market strategy development, persona creation, product positioning, cross-functional collaboration, content creation (web, video, case studies), competitive analysis, KPI tracking, project management
Preferred skills
Experience releasing innovative technology products, presenting to senior leadership, GIS concepts, ArcGIS Online usage
Technologies
ArcGIS Online, marketing software and systems
Responsibilities
Develop go-to-market strategies; spearhead communication for product changes and pricing; create engaging content including web pages and press releases; monitor KPIs to measure market performance; partner with cross-functional teams throughout the product lifecycle.
Seniority
Mid-level, hands-on IC