Marketing Automation Specialist
Core
Develop and optimise marketing automation systems, workflows, and customer journeys to drive engagement, lead generation, and business growth for Bradken's global digital marketing program.
Role type
Marketing Automation Specialist
Builds
Automated marketing workflows and customer journeys
Domain
B2B Resources sector
Required skills
Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce CRM integration, Power BI, HTML, email design, A/B testing, data governance compliance
Preferred skills
Experience in B2B environments managing complex customer journeys
Responsibilities
Design and implement automated marketing workflows; Integrate marketing platforms with Salesforce CRM; Analyse campaign performance and customer behaviour; Collaborate on data-driven engagement strategies; Conduct A/B testing and recommend new technologies; Ensure compliance with data governance and privacy regulations
Seniority
Mid-Senior (5+ years experience)
