Strategy Consultant Pleno
Core
Strategy Consultant supporting clients and technical teams in planning and designing CRM & Marketing Automation campaigns and customer journeys.
Role type
Mid-level Strategy Consultant (CRM & Marketing Automation)
Builds
Customer journeys, campaign strategies, and automation workflows for enterprise clients
Domain
Digital Marketing, CRM, Marketing Automation
Deliverable
product features
Required skills
CRM strategy, Marketing Automation, Campaign planning, Customer journey mapping, A/B testing, Stakeholder management, Roadmap planning, Mentoring
Preferred skills
Salesforce Marketing Cloud, Google Analytics, PowerBI, Data Studio, HTML, SQL, Inbound Marketing
Technologies
Salesforce Marketing Cloud, Miro, Google Analytics, PowerBI, Data Studio
Responsibilities
Collaborate with clients and technical teams on CRM & Marketing Automation projects; Research benchmarks and develop concepts for campaigns; Design campaign strategies and flows in Miro; Analyze journey performance and propose optimizations; Conduct discovery sessions and consulting with clients; Support implementation processes; Mentor junior analysts and trainees.
Seniority
Mid-level, hands-on IC
