Marketing Manager - Media
Core
Performance Marketing Manager driving audience growth and marketing performance across global football media products.
Role type
Senior IC performance marketing manager
Builds
Marketing campaigns and initiatives across paid social, search, display, programmatic, and video channels for football media products
Domain
Sports media / Performance marketing
Required skills
Performance marketing strategy, Paid Social, Search, Display, Programmatic, Video advertising, Channel performance analysis, KPI tracking (CPL, CPV, CPI, ROAS), Marketing calendar management, Creative briefings and validation, Cross-functional collaboration, Football domain knowledge
Preferred skills
Sports/entertainment marketing experience, Streaming/OTT product experience, Organic vs paid performance analysis, International market experience, AI/automation tools
Technologies
Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics 4, Metabase, Tableau, Power BI, Asana, ClickUp, Excel, Google Sheets, ChatGPT, Claude, Gemini
Responsibilities
Plan and execute performance marketing initiatives across multiple channels, Manage weekly marketing promotion calendar, Monitor and analyze channel performance using KPIs, Prepare weekly media updates and maintain performance dashboards, Develop and brief creative tasks aligned with media strategy, Validate new creatives and conduct quality checks, Partner with User Acquisition, Creative, Analytics, and Media teams
Seniority
Mid-Senior, hands-on IC