Product Marketing Manager (m/w/d)
Core
Senior Product Marketing Manager serving as the market voice for a B2B SaaS travel and finance product, driving discovery, prioritization, and go-to-market strategy.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
B2B SaaS platform for travel and expense management
Domain
Travel, Finance, B2B SaaS
Deliverable
product features
Required skills
Market and competitive intelligence, Go-to-market strategy, Pricing and packaging, Launch planning, Stakeholder alignment, Data-driven decision making, AI tool usage
Preferred skills
Experience with supplier/partner integration, Marketplace logic, Invoicing, Payments, or expense management
Technologies
AI tools for research and content
Responsibilities
Conduct customer and win/loss interviews to inform product discovery and prioritization; Define personas, use cases, and pricing strategies; Plan and measure product launches; Enable sales and marketing teams with messaging and battlecards; Utilize AI tools for analysis and content creation.