Marketing Operations
Core
Build automated marketing attribution and lead lifecycle systems to connect marketing channels to sales pipeline and measure MRR impact.
Role type
Marketing Operations Specialist (Systems & Attribution)
Builds
Automated lead tracking, attribution models, and reporting dashboards for B2B GTM.
Domain
B2B SaaS, Growth Marketing, Revenue Operations
Required skills
HubSpot (workflows, lifecycle stages, forms), Google Tag Manager, UTM management, ad platform integration (LinkedIn, Meta, Google), SQL/BigQuery, Looker/Looker Studio, automation (Claude Code/Codex), critical data analysis
Preferred skills
Server-side tracking (stape), offline conversions, visitor identification tools, Framer, B2B SaaS background, international market experience
Technologies
HubSpot, Captiwate, Framer, Google Tag Manager, stape, LinkedIn Ads, Meta Ads, Google Ads, BigQuery, SQL, Looker, Linear, Claude, Codex
Responsibilities
Design and automate lead lifecycle stages and MQL-to-SQL handoff in HubSpot; configure routing rules and speed-to-lead SLAs; build demo reminder and confirmation sequences; maintain complex attribution system across ad channels; create automated reporting dashboards; optimize funnel conversion for paid and organic channels; document SOPs for all systems.
Seniority
Mid-level, hands-on IC