Performance Marketing Specialist
Core
Plan, implement, and manage high-performance paid campaigns across multiple platforms to maximize ROI and meet client goals.
Role type
Performance Marketing Specialist
Builds
Paid advertising campaigns for diverse clients across various industries
Domain
Digital Marketing / Performance Marketing
Required skills
PPC campaign management, keyword research, competitor analysis, audience targeting, budget management, A/B testing, landing page optimization, data analysis, platform expertise
Preferred skills
Google Ads and Facebook Blueprint certifications
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, keyword tools, bid management platforms, analytics dashboards
Responsibilities
Plan, implement and manage PPC campaigns across Google, Meta, LinkedIn, Pinterest and more; Conduct keyword research, competitor analysis, and generate audience targeting; Continuously monitor campaigns and use real-time data to improve performance; Set and manage campaign budgets to maximise ROI; Conduct A/B testing of creatives, campaign structure, bidding strategies, objectives and landing pages; Review and optimise landing pages to enhance the user journey and conversions; Report on performance with clarity and insight
Seniority
Mid-level, hands-on IC
