Growth Management- DGM/ GM- Lending EMI
Core
Own customer acquisition, activation, and usage strategy for Paytm's Lending EMI business, driving discovery and conversion across proactive outreach, in-app checks, and point-of-purchase moments.
Role type
Senior Growth Manager (DGM/GM)
Builds
Lending EMI products and credit services for Indian consumers and merchants
Domain
Fintech / Consumer Lending / BNPL
Required skills
Growth Strategy & GTM Planning, Funnel & Cohort Analytics, Campaign Management, Segmentation & Targeting, Cross-functional Collaboration, Consumer Lending / BNPL Domain Knowledge, A/B Testing & Experimentation, Data-driven Decision Making, P&L / Unit Economics Orientation
Preferred skills
MBA, Experience with credit/lending products and underwriting-linked growth constraints, Exposure to funnel analytics and marketing-technology platforms
Technologies
Push/SMS/Email/In-app channels, CRM platforms, Excel/SQL/BI tools
Responsibilities
Own GTM strategy and sequencing across customer and merchant segments; Drive proactive outreach programs end-to-end; Own adoption of standalone eligibility check surfaces; Partner on funnel design and conversion metrics; Define and track cohort-level activation and repeat-usage metrics; Align growth targets with Risk and underwriting constraints; Own catalog-led discovery-marketing initiatives; Build addressable-base sizing models; Represent Growth in cross-functional forums; Own the growth P&L view.
Seniority
Senior, hands-on IC with leadership responsibilities