General Manager - Customer & Digital
Core
Lead customer growth and digital commerce agenda for three Australian retail brands (GAZMAN, Cable, Perri Cutten) by integrating eCommerce, CRM, loyalty, and performance marketing.
Role type
Executive General Manager (Customer & Digital)
Builds
Integrated customer growth function, omnichannel commerce capabilities, AI-enabled customer experiences
Domain
Retail / Digital Commerce / Customer Experience
Deliverable
product features
Required skills
eCommerce strategy, CRM lifecycle marketing, performance marketing, AI-enabled personalization, agentic commerce, omnichannel management, commercial analytics, team leadership
Preferred skills
Retail industry experience, data transformation leadership, stakeholder management
Technologies
eCommerce platforms, CRM systems, paid search/social, SEO, retail media, AI/ML tools
Responsibilities
Own customer strategy (acquisition, retention, LTV), drive eCommerce commercial performance, lead performance marketing strategy, partner on AI-enabled commerce initiatives, strengthen omnichannel engagement, build high-performing customer team
Seniority
Executive, C-Suite