Director, Media
Core
Own media planning strategy across a diverse portfolio of brands and channels to drive traffic, sales, and business impact.
Role type
Senior leadership media director
Builds
Paid media strategies, scalable processes, and frameworks for multiple brands
Domain
Digital and traditional media marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media planning, media agency strategy, digital and traditional media channel expertise, media measurement, performance marketing, attribution, media mix modeling, incrementality testing, test-and-learn methodologies, cross-functional collaboration, process establishment, operational accuracy
Preferred skills
Franchise or cooperative marketing structures experience, MBA
Technologies
Media mix modeling, attribution tools, incrementality testing platforms
Responsibilities
Lead paid media planning strategy and serve as a strategic thought partner to brand teams; Oversee media agency strategy and execution including annual and quarterly planning; Establish frameworks promoting innovation, analytical rigor, and continuous learning; Lead performance measurement, benchmarking, and optimization reviews; Partner with analytics teams to translate insights into investment decisions; Ensure reporting accuracy and KPI tracking; Identify performance issues and operational risks; Develop practical solutions for media process gaps; Collaborate to establish scalable approaches across brands; Coordinate with website and CRM teams to optimize digital customer journeys; Partner with media operations on audience segmentation and tracking.
Seniority
Director, strategic leadership with hands-on oversight