Commerce Media Specialist
Core
Drive sponsored search performance and digital shelf visibility for PepsiCo across key retail and e-commerce platforms to accelerate online sales growth.
Role type
Senior IC commerce media specialist (retail media)
Builds
Sponsored search campaigns and digital shelf visibility for FMCG brands
Domain
FMCG + Retail Media
Required skills
Paid search strategy, campaign management, budget optimization, performance analytics, stakeholder management, digital shelf optimization
Preferred skills
Managing and coaching direct reports
Technologies
Citrus Ads, Criteo, Amazon Ads
Responsibilities
Develop and execute search strategies across Woolworths, Coles, Amazon, Uber, Doordash & Milkrun; Manage and optimise sponsored search campaigns to improve CTR, Conversion Rate, Share of Search and Share of Shelf; Own media budgets, forecasting and investment allocation; Analyse campaign and digital shelf performance to generate actionable insights; Manage, coach and develop one direct report based in a different geographic location.
Seniority
Senior, hands-on IC with people leadership