Marketing Operations Manager
Core
Own and optimize the MarTech ecosystem to orchestrate campaign execution, manage lead lifecycles, and drive pipeline and revenue through seamless integrations and scalable processes.
Role type
Marketing Operations Manager
Builds
Integrated marketing campaigns, automated workflows, and data-driven sales pipelines
Domain
B2B SaaS / ABM / MarTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
MarTech stack management, CRM integration, campaign execution, lead lifecycle management, data governance, automation workflows, analytics reporting, data visualization
Preferred skills
Marketo expertise, Microsoft Dynamics 365 proficiency, Make workflow automation, Apollo/Zoominfo data integration, Webflow/Adobe Creative Cloud, Looker/PowerBI/Google Analytics, AI-assisted marketing tools
Technologies
Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, GA4, Tableau, Power BI, Looker, Google Tag Manager, Webflow, Adobe Creative Cloud
Responsibilities
Own and optimize the MarTech stack; Implement and integrate new best-in-class systems; Build email nurtures, landing pages, outbound sequences, and paid ads; Manage lead lifecycle scoring, routing, and notifications; Maintain clean, synchronized data across CRM and marketing automation; Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs; Report on campaign performance, lead flow, pipeline creation, and revenue contribution
Seniority
Mid-Senior (5–8 years experience)