EuroFinance Marketing Manager
Core
Lead attendee marketing for a portfolio of EuroFinance events, creating campaigns to grow corporate attendance and ticket revenue.
Role type
B2B conference marketing manager
Builds
Integrated marketing campaigns for cash management, treasury, and risk conferences
Domain
Financial services / B2B events
Deliverable
product features
Required skills
B2B conference marketing, campaign planning, project management, copywriting, email marketing, marketing automation, paid search, paid social, SEO, CRM analytics, CMS management
Preferred skills
Financial services/treasury domain knowledge, Salesforce Marketing Cloud, NEXT
Responsibilities
Develop marketing plans for three annual events, manage integrated campaigns across email/social/digital, build targeted audience growth campaigns, create marketing copy, manage campaign schedules and budgets, collaborate with sales teams, track registrations and revenue KPIs
Seniority
Mid-level, hands-on IC
