Head of Pre-Subscriber Growth and Conversion
Core
Lead strategy to grow high-quality registered-user audience and convert them into long-term subscribers for a global media company.
Role type
Senior leadership growth and conversion manager
Builds
Registered-user base, activation, engagement, and subscription conversion funnels
Domain
Digital subscription media and information services
Deliverable
product features
Required skills
Pre-subscriber growth strategy, lifecycle management, data-driven experimentation, cross-functional leadership, customer journey design, CRM and personalisation
Preferred skills
Salesforce Marketing Cloud, paid media and social media tactics, content proposition design
Technologies
Salesforce Marketing Cloud, CRM, personalisation technology
Responsibilities
Develop and optimise lead-acquisition tactics across paid media, social media, and onsite journeys; Own the pre-subscriber growth strategy and optimisation plan; Design and scale activation, engagement, and habit-building programmes; Partner with Product and Editorial to create distinctive registered-user experiences; Own the experimentation and measurement agenda; Lead a team of two and establish operating rhythms with cross-functional teams
Seniority
Senior, hands-on IC with team leadership