Head of Marketing Operations and Conversion Optimisation
Core
Lead conversion-rate optimisation and experimentation strategy to improve acquisition, retention, customer lifetime value, and total revenue for The Economist Group's media and information services.
Role type
Senior Head of Marketing Operations and Conversion Optimisation
Builds
Scalable improvements in customer journey, media efficiency, and high-impact commercial initiatives
Domain
Media, Information Services, Digital Marketing
Required skills
Conversion-rate optimisation, Experimentation strategy, Digital journey optimisation, Growth strategy, Quantitative analysis, Financial modelling, Cross-functional leadership, Strategic prioritisation, Data visualisation, SQL
Preferred skills
MBA, Advanced Excel, Web analytics tools (Google Analytics, Tableau, Similarweb), Salesforce Marketing Cloud
Technologies
Google Analytics, Tableau, Similarweb, Salesforce Marketing Cloud, SQL, Excel
Responsibilities
Lead conversion-rate optimisation strategy across acquisition and retention journeys; Own and manage the experimentation roadmap from idea to implementation; Partner with Product and Engineering to deliver tests at pace; Analyse customer behaviour and performance data to identify growth levers; Work cross-functionally with Data, Research, Retention, Finance, Legal, Product and Marketing; Prepare strategic recommendations for executive leadership and Board meetings; Establish robust processes and a test-and-learn culture.
Seniority
Senior, hands-on IC with direct reports