Paid Marketing Manager - Social
Core
Develop and execute paid social media strategies to drive traffic, engagement, and conversions for local news and services across web, mobile, and streaming platforms.
Role type
Senior IC Paid Marketing Manager (Social)
Builds
Paid social campaigns and creative assets for local news stations and digital services
Domain
Media & Entertainment / Digital Marketing
Required skills
Paid social campaign strategy, media buying, creative development and testing, performance optimization, audience segmentation, A/B testing, cross-device attribution, analytics dashboarding
Preferred skills
Experience with Kochava or AppsFlyer, background in media/streaming/subscription services
Technologies
Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, Google Analytics, Sprinklr, Kochava, AppsFlyer
Responsibilities
Develop and implement paid social media strategies; Plan, execute, and manage paid media buys across platforms; Partner with creative teams to develop high-performing assets; Monitor pacing, CAC/CPA, ROAS, and retention to optimize budgets and bids; Collaborate with analytics and product teams to align acquisition and retention efforts.
Seniority
Senior, hands-on IC