Product Marketing Manager
Core
Lead global product marketing programs, positioning, and go-to-market strategies for Bradken's mining and resource sector engineered products and wear solutions.
Role type
Senior Product Marketing Manager
Builds
Global product marketing programs, value propositions, go-to-market strategies, and sales-enablement materials for mining and resource operations.
Domain
Mining and resource sector (industrial engineering)
Deliverable
product features
Required skills
B2B product marketing, value proposition development, go-to-market strategy, multi-channel campaign management, sales-enablement content creation, market intelligence analysis, CRM and marketing data analytics, AI-enabled marketing workflows, cross-functional collaboration
Preferred skills
Experience leading marketing professionals or creative resources, experience with Microsoft Copilot or similar AI tools
Technologies
CRM, Microsoft Copilot, AI-enabled marketing workflows
Responsibilities
Develop product positioning and competitive messaging; lead product launches and lifecycle marketing; create always-on campaigns for lead generation and adoption; translate insights into recommendations for sales and product teams; manage product content across digital channels; drive AI-enabled marketing workflows; lead graphic designers on content delivery.
Seniority
Senior, hands-on IC