Senior Vice President, Strategy
Core
Senior strategy leader for a Top 10 FMCG client (GCPL), delivering integrated media planning, competitive intelligence, and process automation for TV and digital channels.
Role type
Senior IC strategy lead (media planning & analytics)
Builds
Integrated media plans, competitive intelligence dashboards, and automated reporting processes for GCPL
Domain
FMCG marketing, media planning, analytics, and measurement
Required skills
FMCG media planning, BARC YUMI analysis, mathematical modeling, data structuring, competitive intelligence, presentation design, process automation
Preferred skills
Attention planning, cross-screen measurement, programmatic best practices, analytics frameworks
Technologies
BARC YUMI, Excel, simulation tools
Responsibilities
Liaise with client account and media leads to prioritize strategic projects; create and present strategy responses to client briefs; guide strategy team members on projects; build competitive intelligence dashboards; suggest technology solutions for efficiency and automation; lead awards agenda for key campaigns.
Seniority
Senior, hands-on IC