Marketing\Product Analyst
Core
Define marketing and CRM analytics metrics, analyze acquisition pipeline data, and build dashboards to support business decision-making for a global iGaming platform.
Role type
Marketing Product Analyst
Builds
User-friendly Tableau dashboards and automated reporting for Marketing and CRM KPIs
Domain
iGaming / B2C Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, multi-touch attribution, statistical analysis, data integrity management
Preferred skills
Python libraries, GIT, Airflow
Responsibilities
Define key metrics and methodologies for Marketing and CRM analytics; Identify opportunities and issues through data analysis; Maintain data integrity from various sources; Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs; Lead automated reporting for timely and accurate information delivery.
Seniority
Mid-level, hands-on IC
