Marketing Data Analyst
Core
Analyze acquisition traffic performance, validate data from multiple sources, build dashboards, and provide recommendations on budget allocation and ROI optimization.
Role type
Marketing Data Analyst
Builds
Dashboards and automated reporting pipelines for marketing stakeholders
Domain
Digital Marketing / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL (window functions, CTEs, cohort analysis), BI tools (Tableau, Power BI, Looker, Metabase), Python (pandas, API extraction), Unit Economics (CPA, LTV, ROAS, RevShare), Attribution modeling (UTM, postbacks, multitouch)
Preferred skills
Snowflake, dbt, Airflow, LTV/ROI forecasting, Survival analysis, Fraud detection (bonus abuse, source spoofing), A/B testing, CRM campaigns
Technologies
SQL, Python, Tableau, Power BI, Looker, Metabase, Snowflake, dbt, Airflow
Responsibilities
Analyze performance of acquired traffic and marketing campaigns; Analyze and optimize marketing funnels; Collect, validate, and consolidate data from multiple sources; Develop and maintain dashboards; Automate data collection and analytical processes; Identify anomalies and conversion issues; Generate actionable recommendations for budget allocation