Paid Social Executive
Core
Build, optimize, and analyze Paid Social campaigns to hit brand and commercial goals across international markets.
Role type
Paid Social Executive
Builds
Paid Social campaigns, media plans, and performance forecasts
Domain
Digital Marketing / Paid Social Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social campaign management, audience refinement, retargeting strategy, budget pacing, data analysis, Excel proficiency, media planning, forecasting, creative briefing, platform trend monitoring
Preferred skills
Experience with Facebook Ads Manager, ability to present insights, problem-solving
Technologies
Facebook Ads Manager, Excel
Responsibilities
Build and launch Paid Social campaigns to meet weekly and monthly targets, refine audiences for retargeting, manage optimizations and budgets across channels, shift budget to best-performing content and audiences, work with platform reps on new opportunities, test new formats and creatives, create media plans and forecasts, brief social-first content into creative teams, share performance insights with the Paid Social Manager, ensure effective use of customer data
Seniority
Mid-level, hands-on IC