Data Analyst Sr
Core
Senior Data Analyst leading complex reporting, dashboarding, and performance analysis workstreams to define measurement strategies and drive business insights.
Role type
Senior IC Data Analyst (Digital Analytics & Measurement)
Builds
Measurement frameworks, dashboards, tracking plans, and executive-ready insights for client accounts.
Domain
Digital Marketing, Data Analytics, Measurement Strategy
Deliverable
dashboards & analysis
Required skills
Digital analytics strategy, KPI framework definition, Tag management (GTM, Server-side), Data modeling, QA/Validation, Privacy/Consent management, Advanced SQL/Analytics tools, Executive communication
Preferred skills
Agile methodologies, Consulting experience, CRO/Experimentation knowledge, AI-assisted analytics adoption
Technologies
Google Analytics 4, Adobe Analytics, Google Tag Manager, Tealium iQ, Segment, OneTrust, Didomi
Responsibilities
Lead complex reporting and performance analysis workstreams; Define measurement and reporting strategies aligning business questions with KPIs; Own measurement frameworks including tracking plans and event taxonomies; Set technical direction for data collection and tag management; Define QA and validation standards for tracking; Establish best practices for KPI design and reporting logic; Identify trends and deliver executive-ready insights; Serve as senior advisor on measurement implications and data governance.
Seniority
Senior, hands-on IC with strategic advisory responsibilities
