Senior Marketing Executive, Legal & Retail Portfolios
Core
Drive growth and success of high-profile FT Live events (Legal and Retail portfolios) through strategic multi-channel marketing campaigns to build awareness and attract high-value audiences.
Role type
Senior B2B Marketing Executive (Events)
Builds
Event awareness, delegate attendance, sponsorship revenue, and premium networking experiences for global business leaders.
Domain
Media & Events (Legal and Retail industries)
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign execution, data-led audience targeting, budget management, lead generation, CRM/marketing automation, Google Analytics, copywriting, partnership development, internal stakeholder collaboration
Preferred skills
Large-scale conference marketing, Legal/Retail industry audience experience, partnership marketing with industry associations
Technologies
CRM platforms, marketing automation tools, analytics platforms, Google Analytics, AI marketing tools
Responsibilities
Develop and deliver data-led multi-channel marketing strategies; Identify and target new audience segments; Manage marketing budgets to maximize ROI; Plan and execute integrated campaigns across email, web, digital, print, SEO, and social; Develop strategic partnerships with media and industry associations; Monitor campaign performance and optimize based on metrics; Collaborate with Content, Delegate Sales, Commercial Sales, and Operations teams
Seniority
Senior, hands-on IC
