Senior Demand Generation Manager
Core
Lead demand generation strategy, campaign planning, and ABM execution to create and accelerate pipeline for DACH Enterprise and Mid-Market segments.
Role type
Senior Demand Generation Manager
Builds
Integrated multi-channel demand generation programs and ABM plays for priority accounts
Domain
B2B SaaS / Sales Intelligence
Required skills
B2B SaaS demand generation, ABM strategy, multi-channel campaign management, sales alignment, budget management, funnel analysis
Preferred skills
GTM strategy, account-based marketing, paid media, content marketing, RevOps collaboration
Technologies
CRM, marketing automation platforms, paid media channels, event platforms
Responsibilities
Own and evolve demand generation strategy for DACH Enterprise and Mid-Market segments; Build integrated campaigns across ABM, paid media, events, webinars, content, email, and direct mail; Work with SDRs and AEs to align campaigns to target accounts and pipeline gaps; Manage campaign budgets and optimize spend based on performance; Analyze campaign and funnel performance to identify growth opportunities
Seniority
Senior, hands-on IC