Chef// Premier·ère chef de marque – Vaccins et COVID/ Brand Manager// Sr. Brand Manager – Vaccines & COVID Business
Core
Senior Brand Manager responsible for long-term strategy, execution, and performance management of Pfizer's vaccine and COVID brands in Canada.
Role type
Sr. Brand Manager (Pharmaceuticals)
Builds
Direct-to-Consumer (DTC) campaigns and 3-year brand plans for vaccines
Domain
Healthcare / Pharmaceuticals / Public Health
Deliverable
product features
Required skills
Pharmaceutical brand lifecycle management, DTC advertising strategy, healthcare professional engagement, cross-functional collaboration, financial forecasting, stakeholder management, bilingual communication (French/English), vendor and agency management
Preferred skills
Experience with publicly procured vaccines, senior leader engagement, data-driven storytelling, matrix organization navigation
Technologies
Microsoft Office, modern marketing technology
Responsibilities
Shape and execute long-term brand strategy, analyze performance data and forecasts, build DTC campaigns reaching millions, collaborate with cross-functional teams, lead 3-year brand plans, influence customer-facing colleagues
Seniority
Senior, hands-on IC