Marketing Strategy Manager - English speaker
Core
Commercial and strategic engine driving demand, visibility, and long-term growth for Fever's APAC experiences, including high-impact global IP partnerships like F1 and Harry Potter.
Role type
Senior Marketing Strategy Manager (APAC/China focus)
Builds
Data-driven multi-channel digital marketing campaigns and scalable strategies for exclusive experiences in the APAC region.
Domain
Live entertainment, experiential marketing, Chinese digital ecosystem
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end marketing strategy design, multi-channel digital campaign management, KOL/KOC and MCN negotiation, paid performance marketing optimization, P&L ownership, strategic forecasting, cross-functional leadership, data-driven decision-making, localization beyond translation
Preferred skills
Experience in entertainment/experiential marketing/media/consumer tech in China, navigating foreign brand trust in China, operating remotely with APAC vendors
Technologies
WeChat (Mini Programs, Official Accounts, WeChat Pay), Alipay, Douyin, Xiaohongshu, Baidu, Tencent Ads, ByteDance Ocean Engine, Bilibili
Responsibilities
Own end-to-end marketing strategy for APAC experiences; Develop scalable strategies for exclusive events and Fever Originals; Lead multi-channel digital campaigns across core paid/organic ecosystems; Work with Business Strategy/Growth/Product to analyze performance and define strategy; Design and manage KOL/KOC and MCN strategy; Own paid performance marketing setup and optimization; Coordinate cross-functionally for unified execution; Oversee and optimize marketing budgets and region P&L; Drive strategic planning and forecasting; Leverage data insights to refine marketing models
Seniority
Senior, hands-on IC with budget ownership and cross-functional leadership
