Marketing Strategy Manager - Mandarin speaker
Core
Drive end-to-end marketing strategy and demand generation for Fever's APAC experiences, including high-impact global IP partnerships like F1 and Harry Potter, specifically targeting Chinese consumers.
Role type
Senior Marketing Strategy Manager (APAC/China)
Builds
Data-driven multi-channel digital campaigns, KOL/KOC strategies, and paid performance marketing setups for live entertainment experiences.
Domain
Live entertainment, experiential marketing, Chinese digital ecosystem
Deliverable
product features
Required skills
End-to-end marketing strategy design, multi-channel digital campaign execution, KOL/KOC and MCN negotiation, paid performance marketing optimization, P&L ownership, data analytics and forecasting, localization of marketing assets, regulatory knowledge of China marketing
Preferred skills
Experience in entertainment or consumer tech in China, familiarity with China-specific growth mechanics (pintuan, live-commerce), prior experience supporting foreign brands in China
Technologies
WeChat (Mini Programs, Official Accounts), Alipay, Douyin, Xiaohongshu, Baidu, Tencent Ads, ByteDance Ocean Engine
Responsibilities
Own full budget and P&L for China marketing activities; develop scalable strategies for exclusive experiences; lead multi-channel campaigns across core APAC digital platforms; manage KOL/KOC relationships and MCN partnerships; optimize paid performance marketing; coordinate cross-functionally with Creative, Product, and Growth teams; drive strategic planning and revenue growth forecasting.
Seniority
Senior, hands-on IC with strategic ownership
