Measurement Strategy Manager
Core
Own how RTB House proves its value by mapping client measurement methods, building a measurement taxonomy, and establishing standards for performing under measurement.
Role type
Senior Product Commercialization Manager (Measurement Strategy)
Builds
Measurement frameworks, taxonomies, playbooks, and training resources for the Global Product Commercialization team.
Domain
AdTech / Performance Marketing / Media Measurement
Deliverable
Dashboards & analysis
Required skills
Performance media buying, incrementality studies (geo/user-split), vendor UIs, Google Analytics, Adobe Analytics, MMM, MTA, third-party measurement management, budget defense
Preferred skills
Experience on both sides of measurement tests, identity and data-rights knowledge (clean rooms, HEM), retargeting landscape familiarity, cross-regional training delivery
Technologies
Google Analytics, Adobe Analytics
Responsibilities
Map how clients measure value across product lines; define and maintain a measurement taxonomy; develop standards for performing under measurement; pilot new measurement approaches; translate insights into market-facing narratives; train commercial teams on measurement concepts.
Seniority
Senior, hands-on IC
