Senior Product Manager - Growth, Engagement & Retention
Core
Own Bitpanda's rewards flywheel to turn cross-product activity into loyalty value, driving customer retention, revenue diversification, and lifetime value.
Role type
Senior Product Manager (Growth, Engagement & Retention)
Builds
Cross-product incentive layer connecting Trading, Earn, Card, and future products; subscription/membership models; community status mechanics.
Domain
Fintech / Cryptocurrency / Consumer Finance
Deliverable
product features
Required skills
Loyalty/rewards program design, subscription model strategy, cohort analysis, A/B testing, pricing design, customer segmentation, cross-functional leadership
Preferred skills
Crypto/fintech domain expertise, systems thinking, commercial trade-off analysis
Technologies
None explicitly stated
Responsibilities
Define core customer health metrics (retention, CLV, churn drivers); design earning/redemption logic across product verticals; evaluate reward cost and cannibalization; explore subscription/membership pricing tiers; design compliant status mechanics and external partnerships.
Seniority
Senior, hands-on IC