Marketing Analyst (Retention)
Core
Shape retention and lifecycle marketing strategies to keep members engaged, loyal, and connected by combining marketing performance data, member behavior insights, and commercial outcomes.
Role type
Marketing Analyst (Retention)
Builds
Insight-led retention strategies, offers, member engagement initiatives, and dashboards for retention performance.
Domain
Insurance / Member Services
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Customer retention, CRM, Lifecycle marketing, Business intelligence (Salesforce, Looker, Tableau), Campaign performance analysis, Customer lifetime value (CLV) analysis, ROI analysis, Data visualization, Stakeholder engagement
Preferred skills
Experience in membership-based environments, Interpreting customer behavior data, Presenting complex information
Technologies
Salesforce, Looker, Tableau
Responsibilities
Analyse member behaviour, retention performance and churn trends; Measure and optimise onboarding, retention and win-back campaigns; Partner with Lifecycle Marketing teams to develop retention strategies; Evaluate customer lifetime value, campaign ROI and marketing performance; Develop reporting, dashboards and forecasts; Support test-and-learn initiatives.
