Growth Marketing Lead, Software & Services
Core
Own end-to-end go-to-market strategy and revenue growth for new paid software products, converting hardware users into subscribers.
Role type
Senior Growth Marketing Lead (0-1 product launch)
Builds
Growth engine for paid AI productivity software, including lifecycle/CRM, product-led loops, content, community, and paid channels.
Domain
Consumer tech / AI productivity software
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Go-to-market strategy, revenue ownership, CAC/LTV/payback/cohort retention analysis, product-led growth, community building, paid media management, segmentation, funnel definition, GTM sequencing
Preferred skills
Experience scaling from 0-1, building marketing stacks, teaching growth frameworks, cross-functional collaboration with brand/product
Technologies
CRM, lifecycle marketing tools, analytics platforms, paid media channels
Responsibilities
Define positioning and messaging for new software products; design motions to convert hardware users to subscribers; build growth engine hands-on; define target prosumer segments; own growth analytics and channel spend decisions; shape growth metrics and operating rhythm; execute high-stakes product launches.
Seniority
Senior, hands-on IC