Creative Strategist Senior Manager - Performance Marketing
Core
Lead strategic vision for high-impact creative campaigns and brand projects across multiple global markets, bridging audience insights with business goals to drive performance-driven content execution.
Role type
Senior Manager, Creative Strategy (Performance Marketing)
Builds
Scalable frameworks for systematic campaign planning and high-performing creative briefs for multimedia production.
Domain
Live entertainment, digital marketing, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
360º campaign conceptualization, brief creation, multi-platform digital execution, strategic planning, cross-functional collaboration, analytical skills, campaign performance evaluation
Preferred skills
Mentoring team members, leading creative ideation sessions, designing scalable methodologies
Technologies
None explicitly stated
Responsibilities
Own end-to-end development of creative 360 strategies; Translate strategic insights into high-performing briefs; Collaborate with design and video teams; Manage core internal and external stakeholder relationships; Design and implement scalable methodologies for campaign planning; Evaluate campaign performance and optimize based on analytics
Seniority
Senior Manager, hands-on leadership
