CRM Gamification Manager
Core
Design and execute gamification mechanics and loyalty programs to drive user engagement and retention for a Latin American gaming platform.
Role type
CRM Gamification Manager
Builds
User loyalty programs, gamified mechanics (lootbox maps, minigames, scratch cards), and CRM bonus campaigns
Domain
Online gambling / Gaming in Latin America
Deliverable
product features
Required skills
CRM platform management, gamification mechanics design, user segmentation, analytics analysis, HTML, cross-functional collaboration
Preferred skills
Spanish language proficiency
Technologies
Smartico, analytics tools
Responsibilities
Develop and maintain user loyalty programs; Generate ideas and launch gamification mechanics; Manage CRM bonus campaigns and user communications; Monitor campaign performance and optimize results; Analyze user behavior and product metrics; Segment audiences and build engagement flows
Seniority
Mid-level, hands-on IC
