Manager, Retail Media
Core
Planning, executing, and optimizing advertising campaigns on retail media platforms to maximize brand visibility and performance within retailer digital ecosystems.
Role type
Manager, Retail Media
Builds
Advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, etc.)
Domain
Retail Media / Digital Advertising
Deliverable
product features
Required skills
Retail media platform expertise, campaign management, budget allocation, data analysis, stakeholder coordination, programmatic bidding, compliance management
Preferred skills
Knowledge of DSP platforms, advanced Excel, Google Analytics
Technologies
Amazon Advertising, Walmart Connect, Mercado Ads, Google Analytics, Excel, DSP platforms
Responsibilities
Manage and execute advertising campaigns on retail media platforms; Coordinate with internal and external teams to develop retail media strategies; Monitor campaign performance through KPIs and make strategic adjustments; Direct optimizations of budgets and bidding strategies; Analyze data and generate performance reports; Ensure compliance with retailer guidelines; Build long-term relationships with agencies and retailers
Seniority
Manager, hands-on leadership