Senior Analyst, Measurement & Targeting
Core
Senior Analyst supporting client-facing discussions, end-to-end research projects, and campaign optimizations for an omnichannel advertising platform.
Role type
Senior IC data analyst (advertising measurement & targeting)
Builds
Strategic consultations, research deliverables, and campaign optimization insights for global brands
Domain
Digital advertising, audience targeting, ad effectiveness research
Deliverable
dashboards & analysis
Required skills
Data operations, ad measurement, third-party data provider management, research methodologies, analytical reporting, data storytelling
Preferred skills
Identity resolution, omnichannel data nuances, campaign effectiveness solutions (creative testing, brand lift, closed-loop)
Technologies
Experian, Liveramp, Neustar, Nielsen, comScore, Circana
Responsibilities
Support client-facing discussions on targeting capabilities, coordinate end-to-end research projects, support sales team data needs (RFPs, QBRs), collaborate on research initiatives, assist in campaign optimizations, advise on targeting strategy
Seniority
Senior, hands-on IC
