Senior Media Strategist (d/f/m)
Core
Lead strategic planning, execution, and optimization of integrated media campaigns across channels, serving clients and internal teams.
Role type
Senior Media Strategist
Builds
Integrated cross-channel media campaigns and strategic media guidance
Domain
Advertising and Media
Required skills
Media strategy, data-driven media planning, audience and market analysis, budgeting and channel allocation, campaign optimization, strategic presentation
Preferred skills
Understanding of emerging media platforms, commercial mindset, innovation in media approaches
Technologies
None stated
Responsibilities
Lead development of integrated cross-channel media strategies, identify and evaluate emerging media channels, conduct complex audience and market analyses, develop data-driven media strategies with KPI frameworks, take ownership of media planning and budgeting, drive campaign optimization through performance analysis, act as a trusted advisor to clients and internal teams
Seniority
Senior, hands-on IC