Senior Associate, Planning
Core
Support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health by planning and executing media strategies.
Role type
Senior Associate, Media Planning
Builds
Omnichannel media plans and campaign implementations for global clients
Domain
Advertising & Marketing, Media Planning
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning concepts, Media math, Syndicated research analysis, Strategic POV development, Campaign implementation, Budget management
Preferred skills
Third-party market research tools, Cloud-based collaboration tools, Presentation skills
Technologies
MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, Microsoft Office
Responsibilities
Support creation of omnichannel media plan recommendations (TV, Print, Radio, Digital, OOH, Emerging Media); Develop mastery of syndicated research sources and planning tools; Maintain accuracy of tactical media plan components (flow charts, spreadsheets, budget summaries); Build relationships with clients, vendors, publishers, and internal teams; Derive strategic trends and insights from category data and competitive activity.
Seniority
Mid-level, hands-on IC