Digital Brand Manager
Core
Owns funnel strategy and optimization across product verticals, turning customer behavior insights into sharper headlines, tighter funnels, and bolder offers.
Role type
Digital Brand Manager (Growth & Monetization)
Builds
Growth funnels, personalized user experiences, and optimized monetization offers
Domain
E-commerce / Digital Marketing / Consumer Technology
Deliverable
product features
Required skills
Funnel strategy design, A/B testing, Conversion rate optimization, Data analysis, Hypothesis generation, Cross-functional collaboration, Technical orientation, AI-driven tool familiarity
Preferred skills
Creative mindset, Bias for experimentation, Rapid iteration
Technologies
Mixpanel, JSON configs, AI-driven optimization tools
Responsibilities
Lead creation and personalization of funnels to achieve growth objectives; Understand customer behavior and pain points via data and user research; Generate hypotheses and run continuous A/B tests; Monitor and analyze key business metrics; Work with Acquisition to optimize user acquisition strategies; Challenge assumptions to rethink funnel architecture; Collaborate cross-functionally to deliver measurable business impact (via careerplan.io/jobs/49-00E-31-F66-digital-brand-manager)