Senior Paid Media Manager Freelance
Core
Lead planning, execution, and optimization of performance-driven paid media campaigns across TikTok, Meta, and YouTube for a diverse client portfolio.
Role type
Senior Paid Media Manager (Freelance)
Builds
Performance-driven paid media campaigns and client reporting
Domain
Digital Marketing / Paid Social
Required skills
TikTok campaign management, Meta campaign management, YouTube campaign management, budget management ($1M+), data analysis, Excel proficiency, AI tool usage, client presentation, mentoring
Preferred skills
SQL, business intelligence tools, creator partnership experience
Technologies
TikTok, Meta, YouTube, Excel, Claude, SQL, BI tools
Responsibilities
Lead planning, activation, management, and optimization of paid campaigns; Manage full campaign lifecycle from planning to reporting; Develop and oversee test-and-learn programmes; Manage paid media budgets exceeding $1 million; Present campaign performance to clients; Mentor a Paid Media Executive; Collaborate with strategy and creative teams; Monitor platform developments and channel trends