Growth Marketing Analyst
Core
Growth Marketing Analyst driving data-informed marketing strategy for a high-growth social video streaming product.
Role type
Growth Marketing Analyst
Builds
Social video streaming applications with peer-to-peer audio/video technology
Domain
EdTech, Mental health, Petcare, FashionTech, Social Media
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python (pandas, numpy, statsmodels), Marketing metrics (CAC, LTV, ROAS, Retention), A/B testing, Cohort analysis, Funnel analysis, Ad platform analysis (Facebook, TikTok, Google Ads, Snapchat, ASA)
Preferred skills
MMP experience, ML models (churn prediction, LTV forecasting), Mobile analytics (Amplitude, Mixpanel)
Responsibilities
End-to-end marketing analytics from data to insights, Cohort and funnel analysis, A/B testing design and validation, Ad campaign effectiveness analysis, Strategic ad hoc research for C-level decision making
Seniority
Mid-level, hands-on IC