group manager, Influencers (New York City or Seattle - U.S.)
Core
Visionary leader shaping Starbucks' influencer strategy and building authentic, long-lasting relationships with creators to drive brand connection and engagement.
Role type
Senior group manager, influencer marketing
Builds
Integrated, creator-led influencer initiatives and partnerships
Domain
Consumer goods / Influencer marketing
Deliverable
product features
Required skills
Influencer marketing strategy, team leadership, creator relationship management, cross-functional collaboration, performance analytics, budget stewardship, trend forecasting
Responsibilities
Inspire and lead a forward-looking influencer marketing strategy; Build, coach, and empower a team of leaders; Cultivate deep, authentic relationships with creators; Collaborate with internal and external partners to bring integrated ideas to life; Establish success metrics and transform insights into optimization; Guide planning and investment across influencer initiatives
Seniority
Senior, hands-on IC with team leadership