Director,Digital Marketing
Core
Lead digital marketing strategies, email/SMS campaigns, and paid advertising to drive growth, loyalty, and brand awareness for a permanent cosmetics eCommerce brand serving professional artists.
Role type
Director of Digital Marketing
Builds
eCommerce brand growth and customer retention for professional artists
Domain
eCommerce / Permanent Cosmetics
Deliverable
product features
Required skills
Digital marketing strategy, Email marketing, SMS marketing, Paid advertising (Google Ads, Facebook, Instagram), Data analytics, Customer segmentation, A/B testing, Team leadership, Budget management
Preferred skills
Experience in high-growth environments, Creative experimentation, User-centric design
Technologies
Google Ads, Facebook Ads, Instagram Ads, Email automation platforms, SMS platforms
Responsibilities
Develop and implement comprehensive digital marketing strategies, Optimize email and SMS marketing strategies, Oversee and optimize paid advertising campaigns, Analyze customer data to inform targeting and personalization, Lead and mentor a team of marketing professionals, Ideate and test new acquisition and retention channels
Seniority
Director, strategic leadership & team management