Senior Digital Analytics
Core
Improving website and application performance for clients through marketing strategy implementation, tracking solutions, and dashboard design.
Role type
Senior Digital Analytics Engineer
Builds
Marketing strategies, tracking implementations, and analytical dashboards for client websites and applications.
Domain
Digital Marketing and Data Analytics
Deliverable
dashboards & analysis
Required skills
Digital Analytics tools (Google Analytics, Google Tag Manager, Google Campaign Manager), Digital Marketing tools (Google Ads, Facebook for Business), SQL, Google Cloud Platform (BigQuery), Dashboard visualization (Google Data Studio, Tableau, Qlik, Power BI), SEO basics, Data Analysis, Corporate Marketing dynamics
Preferred skills
Adobe Suite (Analytics, Launch, Target, Experience Manager), Front-end development (HTML, JavaScript), Custom tag writing, Google Analytics/Ads BigQuery analysis, Facebook Conversion API, Attribution modeling, Customer Data Platforms, Marketing automation tools (Content Square, Mailchimp, HubSpot, Zapier, Tealium, Pega)
Responsibilities
Coordinate junior team members, implement marketing strategies based on monitoring, design and implement tracking solutions, create dashboards for client understanding
Seniority
Senior, hands-on IC