Assistant Brand Manager, Lay's Deploy (12-Month Fixed Term)
Core
Support business decisions through data analysis and market tracking; manage Lay's brand and product initiatives including innovation and campaign execution.
Role type
Assistant Brand Manager (FMCG)
Builds
Brand campaigns, shopper marketing activations, and product innovation projects for Lay's in Türkiye
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features
Required skills
Data analysis, market tracking, campaign execution, creative development, media planning, shopper marketing, budget management, stakeholder collaboration
Preferred skills
Innovation project management, retailer-specific activation planning
Technologies
Market tracking tools, budget management systems
Responsibilities
Support business decisions through data analysis and market, category, brand, and competitor tracking; Support the management of Lay's brand and product initiatives, including innovation projects and campaign execution; Contribute to the development and execution of brand campaigns through strong creative development, media planning, and communication execution; Partner closely with Dx and Sales to deliver effective shopper marketing, in-store execution, and retailer-specific activations; Monitor & report Lay's A&M budget and ensure efficient investment aligned with brand priorities
Seniority
Junior, hands-on IC